Technology Executive & Digital Innovation Leader​

At the intersection of technology and human connection, I transform how businesses harness digital potential. With deep roots in the evolution of digital media—from Prodigy to programmatic AI I bring both technical expertise and authentic relationship-building to every partnership.

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My Story

Tech runs in my DNA. Growing up as the daughter of a Prodigy network pioneer, I witnessed firsthand how technology could transform human connection. This early exposure sparked a journey that would shape my career: merging technical innovation with genuine human relationships.

By 25, I had earned my Ph.D., following an accelerated academic path that included a B.A. in Journalism and an MBA in Computer Science. But my real education came from the frontlines of digital transformation—from AOL Time Warner's explosive growth era to the rise of programmatic advertising and AI-driven marketing.

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Impact

My approach combines data-driven strategy with intuitive leadership. I've helped shape the AdTech landscape through executive roles at industry leaders including AOL Time Warner, ValueClick, Vendare Media, and DataXu. My work has consistently earned recognition, from AOL's Samurai Award nomination to numerous industry accolades for innovative marketing campaigns.

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Expertise​

Architecting digital strategies for Hollywood's biggest names and global entertainment brands. I transform how the entertainment industry connects with audiences, combining deep tech expertise with innovative social media approaches that drive cultural moments.

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Entertainment

I partner with the world's leading entertainment brands and studios to shape their digital presence and social media strategy. My work spans blockbuster film launches, streaming platform rollouts, and major entertainment brand campaigns, consistently delivering record-breaking engagement and measurable business results.

The entertainment landscape demands both technical precision and creative intuition. My unique background bridges both worlds:

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Technical Foundation

• Advanced programmatic advertising solutions

• AI-driven audience targeting

• Cross-platform analytics and optimization

• Digital transformation strategy
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Entertainment & Social

• Social media strategy for major film releases

• Entertainment brand positioning

• Viral campaign development

• Audience engagement optimization

• Cross-platform content strategy

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Career Highlights

My journey from tech pioneer to entertainment industry leader has been marked by continuous innovation. From my early days at AOL Time Warner to my current work with major studios, I've stayed ahead of digital trends while maintaining a focus on authentic audience connection.
 

• Led digital strategies the highest-grossing films of the past decade

• Pioneered social media campaigns reaching billions of impressions

• Developed innovative cross-platform strategies for major streaming launches

• Successfully positioned entertainment brands across TikTok, Instagram, X, and emerging platforms

 

Speaking & Industry Leadership
Regular speaker and thought leader at premier industry events:

SXSW

CES

Digital Entertainment World

Variety Entertainment Summit

Social Media Week

Brand Innovators Entertainment

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Philosophy

"In entertainment, technology isn't just about reach—it's about creating moments that resonate. I believe in building campaigns that don't just trend, but become part of the cultural conversation."